In this article, we shall discuss how to start a social media marketing agency from scratch with no money. This is one of the good ways to make cool money online.
What is a social media marketing agency and what services do they offer?
An agency is simply a business that delivers a service on behalf of another company, In this case, a social media marketing agency provides an online presence for local businesses or companies ranging from online branding, content creation, social media management, copywriting, paid ad traffic to social media pages and overall online presence of the company.
The sole aim of a social media agency for the company is to help the business grow an online presence by applying basic marketing and branding skills to the online audience.
Most local businesses and companies are too busy attending to the everyday physical market and therefore do not focus on the online market. In today’s age, the power of the online audience cannot be overlooked. Additionally, some companies may lack the basic skills of online branding and marketing. Hence, the need for a social media marketing agency arises.
How to start a social media marketing agency
It is important to note that it does not cost any amnameto start a social media marketing agency.
To set up a Social Media Marketing Agency, the following steps could be applied;
1. Choose a name for your agency- it could be from an initial of your names or a catchy name uniquely related to you.
2. Pick your niche- From e-commerce, education, fashion, gaming, food, financial institutions, and gyms to a long list of organizations. Having a niche will allow you to focus on the kind of audience and understand how to appease them differently.
3. Find a client – there’s no one way to find a client, as long as you can reach a mutual agreement with the company. You can get clients from freelance apps like Upwork, LinkedIn, and Fiverr. After creating an account on these freelance apps, search for social media management opportunities. You will be provided with companies seeking such services. Draft your proposal and strike a deal.
Other ways to get a client could be from Instagram- on Instagram, search for companies you seem interested in working with, and on their bio, most companies provide their emails, draft a catchy proposal, and reach out. On the Instagram page of the proposed client, Instagram will suggest a list of other similar accounts that have a similar audience that you could be interested in applying.
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How to sign a client
1. Reach out, get their attention, and get them to meet you – this involves writing a catchy email enlisting the services you offer, you could research to find out why the company’s online presence is limiting and show a flaw in their online presence in the email.
2. Convince them that they will benefit from your service- once you get in a meeting with them, state how your agency would fix their online presence and other ways they can benefit from your agency. The main goal the company is looking forward to achieving with your social media marketing agency is to overall increase sales in the local business, and make them believe your agency can drive the amount of audience they need to patronize their business.
Once the necessary steps are taken, you get your first client.
How To get paid
To make your agency look a lot more professional and maintain trust, it is advisable to use payment methods like Stripe and PayPal.
Be realistic with the amount you want to be paid and be sure to calculate the excesses so as not to run short before the job is done it is advisable also to get at least some part of your payment before starting the job.
How To Deliver Your Service
To keep to your proposal of delivering a high standard job, on time and on budget. You don’t have to do it alone. You could hire a team of outsourced workers to help you deliver on the job.
In the agency you would need the assistance of a;
- Graphic designer
- Video editor
- Content creator
- Copywriter
- Creative director and
- Creative consultant.
With this team, you would be able to deliver a high standard job, on time and in a budget bearing in mind the sole aim which is convincing the online audience to patronize the local business or company.
How To Brand your Agency
As stated earlier in this article, you don’t need a lot of money to start a social media marketing agency, but to build trust and create a proper brand for your agency it is advisable to do the following;
1. Create a logo- A logo makes the agency more professional and allows the client to entrust their business with you.
2. Set up an email address- in this email, you can send proposals. This also will increase the authenticity of the agency even starting from scratch.
3. Creating a social media presence- it is only logical to have a presence on social media to convince the clients that you can handle their social media.
4. Build a website- even though this is not a necessity while starting, it could make payments easier and provide an easier way to deliver information to lots of clients at once. For example, sending newsletters and so on.
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CONCLUSION
Social Media Marketing Agency is one of the least complicated ways to make money online. It is very affordable to start and it brings actual value to local businesses and companies.
In the long run, you will build a long-standing business that will grow bigger and bigger in profit.
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